From data to decision-making: the route to streamlined customer journeys

Adam Robertson

Adam Robertson has spent nearly 17 years with JD plc, working across multiple departments before...

Aftab Younis

With over nine years at JD plc, Aftab Younis has become a driving force behind the group’s...

In retail, the right decisions depend on more than experience… they demand data-driven insight.

This session explores how JD plc harnesses analytics and modern business tools to evaluate claims, reduce risk, and improve outcomes. Adam and Aftab will share practical examples of how data collection, analysis, and visualisation transform everyday decision-making into a strategic advantage. They’ll discuss:

  • How data uncovers trends and patterns in claims and losses
  • Streamlining operational processes through insight-driven strategies
  • Using analytics to balance risk mitigation with customer experience
  • Translating numbers into actionable decisions that deliver real business value

You’ll leave with a clear understanding of how data-driven approaches not only improve accuracy and efficiency, but also strengthen profitability, protect assets, and enhance the customer journey.