Aftab Younis

Head of Data Analytics & Insight – Ecom, Retail Audit, Profit & Asset Protection

JD Plc

With over nine years at JD plc, Aftab Younis has become a driving force behind the group’s data-led approach to Profit and Asset Protection. Specialising in turning analytics into insight that’s ready for action, he harnesses business intelligence to reduce risk, spot emerging trends, and enable smarter decision-making across the retail operation.

His expertise spans process improvement, operational insight, and the design of tools that protect both profitability and customer trust… making him a key player in JD’s strategy to stay ahead of fraud and loss.