Adam Robertson

Adam Robertson has spent nearly 17 years with JD plc, working across multiple departments before bringing his operational expertise into Profit & Asset Protection in 2017. Since then, he’s been instrumental in bridging the gap between fraud operations and data analytics – ensuring JD stays ahead of evolving fraud patterns. Adam has led the introduction of sharper operational procedures, helping to minimise omni-channel loss while protecting genuine customers from false positives. His team’s ability to distinguish fraudsters from loyal shoppers is powered by deep insight and analytics, ensuring a balance between risk mitigation and customer experience.