Joachim Ritter lifts the lid on Interr’s incredible journey in this week’s podcast…

This week on the Retail Risk – Podcast, Paul is joined by the Founder of Interr, Joachim Ritter.

Looking back to where it all began, Joachim shares how he left Denmark aged 18 and arrived at Liverpool Street Station with just £150 in his pocket.

Standing over six feet tall and already a powerlifter, it wasn’t long before he found himself working the doors of London’s nightlife scene. It was here that a simple but powerful realisation took shape: the way you treat people directly influences how they behave.

That insight sparked the idea behind Interr in 1994 and the rest, as they say, is history.

Today, the business operates across multiple territories, delivering personalised security solutions to retailers and beyond.

In conversation with Paul, Joachim explores how the role of security is evolving and, in particular, the growing relationship between technology and on-the-ground guarding.

They also take a candid look at the challenges facing the industry. From unsustainable pricing to questionable practices, Joachim explains why some approaches may be creating more risk than they remove – and he has an important message that anyone working in retail needs to hear.

There are lighter moments too, with Joachim sharing why he enjoys making a nuisance of himself in the office, along with the worst piece of advice he’s ever received (a cautionary tale for any wannabe weightlifters!)

Plus, find out what to expect and who you’ll meet ahead of Interr’s appearance at Retail Risk – London this June.
Packed with insight, honesty and a few surprises, this is a fascinating look behind one of the security industry’s most transformative companies.