Peter Fisher is a senior security and risk leader with more than 20 years’ experience across the retail crime and business protection sector, specialising in intelligence-led operations, organised retail crime, and technology-enabled risk management.
With a background rooted in strategic security leadership, Peter has built and led intelligence-driven security operations that combine people, technology, and data to deliver measurable outcomes for retailers and businesses operating in increasingly complex threat environments.
He is the architect behind ASEL’s Complete Risk Management model, an integrated approach that combines Risk, Intelligence, and Command functions to help organisations move beyond traditional guarding and towards proactive, outcome-focused security strategies. His work focuses heavily on offender management, intelligence sharing, operational resilience, and the use of AI to enhance incident analysis, investigation development, and operational decision-making.
Peter is a strong advocate for modernising the security industry through ethical innovation, collaborative partnerships, and data-driven leadership, helping organisations become more resilient, future-ready, and better equipped to tackle evolving retail crime challenges.
