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Meet the selfie queen: a conversation with Heidi Laybourn

Retail Risk - Podcast

Expect lots of energy, laughs, and enthusiasm in this week’s episode…

This week on the Retail Risk – Podcast, Paul is joined by the unstoppable Heidi Laybourn.

Heidi is Client Services Manager at Lodge Security, a full-time working mum, caffeine-powered collaborator, and a woman whose energy levels are the stuff of industry legend!

Despite being known for her high-octane personality and famous selfies, Heidi reveals that recording this podcast was actually a step outside her comfort zone. But give it a listen and it’s clear that she’s a natural.

In this honest and entertaining chat, Heidi reveals how early ambitions of becoming a vet gave way to a career in retail, which saw her work her way up to store manager before moving into loss prevention at Frasers Group.

A self-confessed jack-of-all-trades (though she freely admits she still can’t cook), Heidi talks through her move to Lodge Security – and why she still holds a grudge against Darren Conway! She also gives us a glimpse into what a typical day looks like, from client relationships to operational challenges, and shares her excitement about Lodge’s recent rebrand.

Looking ahead to 2026? Expect big developments, bold ambitions… and yes, even more selfies!

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