From accomplished artist to heading up a growing team of “Vocovians”, Beth shares her story…

In this week’s episode of the Retail Risk – Podcast, Paul sits down with Beth Worrall, CEO of retail communication company VoCoVo.

The conversation begins with a look back at school, where a love of maths and art fuelled Beth’s early ambition to become an architect. She’s still painting today, although her audience remains select… the only place you’ll currently find her prized pieces hanging is in her father’s living room!

Having held a series of finance, consultancy and senior leadership roles, Beth reflects on her career journey and the moment she recognised that numbers alone rarely tell the full story of a business. That realisation ultimately led her to her current role as CEO of VoCoVo.

She talks more about the company’s mission to redefine “connected retail” through its hands-free, eyes-up communication technology, and why team communication should be viewed not as a background operational tool, but as a strategic capability that can directly influence customer experience and commercial performance.

Paul also gets the lowdown on the VoCoVo’s fascinating new survey on customer perceptions of AI in-store, which offers up some thought-provoking insights about how shoppers really feel about emerging technology in retail environments (click here to read it for yourself).

And, as always, the conversation takes a lighter turn – covering Beth’s go-to coffee order, her secret skill, and the worst advice she’s ever received.